Case Study 2 Multimedia    •    Google Search Adds    •    Tripadvisor    •    Facebook/Instagram Adds    •    Facebook Pixel    •    Google Display Remarketing
Dubrovnik fine dining restaurant: 280% profit increase with online reputation and PPC Ads.

Our client – Fine dining restaurant in Dubrovnik was struggling to keep open. The biggest issue for the manager was strong competition – a lot of competing restaurants in the neighborhood and not enough returning customers. We had 3 goals:
1. Get ahead of the competition
2. Attract new customers
3. Increase the number of returning customers.

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  • ClientA restaurant in Dubrovnik
  • Tools usedMultimedia / Google Search Ads / Tripadvisor / Facebook and Instagram Ads / Facebook Pixel / Google Display remarketing
  • Timeframe2 months
  • Results1) 280% profit increase
    2) Tripadvisor No.1
    3) More customers
    We helped our client get ahead of the strong competition, increase profit by 280% and get more new and returning customers.
Step 1. In depth analysis and devising a digital marketing strategy

Our team of experts conducted an in-depth analysis of the restaurants digital image and the competition websites. The restaurants problem was poor Google search standing and sloppy marketing efforts. We devised a 2-month strategy aimed at strong digital marketing campaign and building online reputation.

Step 2. Attracting more customers with Ads

Our team created a series of ads, precisely targeting potential customers – people in the neighborhood that like fine dining food, fine dining or takeout. We focused on Google Display ads as well as Facebook and Instagram advertising.

Our Ads in front of our potential customers all over the web

Our strategy was to keep in sight and remind our potential customers on our client’s restaurant and delicious meals they can enjoy.
Thanks to a very precise Ads campaign – photo and video ads for our client’s restaurant were showing on all of the relevant web pages our potential customers visited. Our ads were also attracting new customers on Facebook and Instagram showing them videos and photos of delicious meals from the restaurant.
Reservations went skyrocketing.

Step 3. Increasing the number of returning customers

We tracked all of the traffic on our website and online ordering system as well as the traffic from interactions on our social media.
Using our remarketing lists we made sure our ads were discretely following potential customers while surfing, reminding them on our client’s restaurant as well as special novities on the menu.
Results were excellent.

Overall 280% profit increase in just 60 days

Our client’s restaurant is fully booked during the week, and the number of online orders increased so much they had to hire extra staff to meet the growing demand.

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